Finding the right social media monitoring tools for your business needs can be done through social tracking software or by using the free tools that are available. Social media analytics help with marketing and branding. Issues related to quality control or customer care problems that might have been overlooked can be detected using social monitoring tools.
You can determine the effect of your social marketing and social media efforts with the tools listed below.
Seven of the Free Monitoring Social Media Tools Available to Businesses
1. Twitter Advanced Search
The search tool on Twitter has advanced features that allow you to perform some powerful searches. Once you establish your search, you can keep the inquiry as an RSS feed. Doing so will help you stay current with the latest information.
2. Google Alerts
You are able create keyword searches on Google Alerts. For instance, in addition to being able to search your own company name, you can also search for your competitor. You will receive updates via your RSS feed or email’s inbox. Used in conjunction with the iGoogle application, you have the ability to create a page containing the latest information concerning the keywords selected.
3. Addict-o- matic
Consolidate search matches over Flickr, Digg, Twitter, blogs and more with this tool. It offers an attractive interface with a single page dashboard. This is a great tool for summarizing all your social information in one place.
4. Google Reader
Google Reader is one of the best choices to use for monitoring social media. You will have all the information you need in one place by subscribing to RSS feeds of your competitors’ sites, Twitter searches, news sites, top blogs in your division and more. Google Reader offers you the ability to subscribe to searches on sites like YouTube and Flickr. This allows you to obtain updates on any new videos or images matching your brand or cause.
This tool focuses on obtaining information from forums and message boards. Features available include an influencer list and topic cloud. Ads are included with the search results and could turn some users off. A premium version is available.
6. Social Mention
Social Mention offers an appealing mixture of metrics that are easy-to-read, such as sentiment, reach, strength and passion. This tool tracks mainstream news, audio, video, blogs, blog comments, Twitter and images. Your searches are savable as RSS feeds, easily keeping you current.
This is a monitoring tool focusing on Twitter. It keeps everything easily readable on a single page. Top links, influencers and sentiment are available.
These social media monitoring tools can be an essential part of your plan to analyze social media for your business. By using social crm tools you can learn a lot about your customers and your brand by investigating the spikes in your volumes of social media.